I feel like hip-hop culture has been a lot more integrated into modern day advertisement a lot more over the past few years. What are your thoughts on that?

Hip-Hop is the language of the youth and of the future. So it crosses all genres, all races and it's fun. For artists out there to have brands that they've been working on for decades that are polished and pristine, I think these corporations find it useful to kind of tap into those audiences to get some of those eyes, ears and mouths on the product.

I know you’re an entrepreneur outside of music and Papa Johns. What else are you're involved in nowadays?

Oh yeah man of course. I’m doing real estate. I’ve been in real estate for a while. I got a couple of key properties on Airbnb right now that are very special — one being The Dungeon House where OutKast first started out. I renovated it and made it like a dream escape for die-hard fans. It’s been up for a couple of years now. It’s crazy. Then my home from “MTV Cribs” where I had the shark tank and the pole and the boom boom room, that’s up and it’s called “Big Boi’s Funhouse” and it’s been booked, booked, booked!

Of course, I’m in Stankonia studios right now. I've been doing some renovations to the studio, just got a brand new SSL board in my A room so we got the best room in the southeast, working on new music with Phantogram and about to go on tour with Trombone Shorty. The new Big Grams album coming. New Phantogram album. New Big Boi album and I'll be on tour with Trombone Shorty this summer.

Val Santos