JMBLYA recap



AUSTIN, TX (May 8, 2018) –The sixth annual JMBLYA kicked off this past weekend with its biggest event to date. The annual festival celebration of hip-hop music and Texas culture took place May 4–6 in Dallas, Austin and Houston, respectively playing host to over 80,000 total attendees from Texas and across the globe.

JMBLYA once again offered attendees of all ages a highly curated mix of hip-hop performers across three Texas cities, blending together some of today’s most sought-after national acts and exciting up-and-comers. This year’s event kicked off in Dallas on May 4 with a return to Fair Park, followed by a stop at the Circuit of The Americas’ (COTA) Lot A in Austin on Saturday, May 5, where attendees also enjoyed complimentary on-site parking. 

The traveling Texas festival then wrapped up at a brand new location — Sam Houston Race Park in Houston — to close out Day 3 on Sunday, May 6. This return to Houston marks the long-awaited end to a hiatus from H-Town since the event’s inception in 2013. With this return to Houston, festival producers ScoreMore Shows have re-established their foothold in the final remaining major Texas market without one of their signature music events (current festival properties include Neon Desert in El Paso and Mala Luna in San Antonio in addition to JMBLYA). 

This year, the traveling Texas event also premiered a new footprint and layout for each stop, all of which featured two main stages and offered fans a chance to catch every moment of main stage action due to non-overlapping sets. Additionally, in a continued effort to improve the overall experience for all attendees, several notable changes were made at all of the 2018 events, including expanded water filling stations with an unlimited amount of free water through a new partnership with Event Water Solutions. Other key upgrades to the festival-going experience included inflatable water slides and fun water activities for attendees of all ages; double the number of food vendors overall in GA and the addition of more food options in VIP; increased size of all bars and expansion featuring special bars dedicated to nonalcoholic offerings; and the addition of more shade structures to help attendees stay cool.

Since its inception in 2013, JMBLYA has always featured a stellar lineup of artists that include both well-known chart-topping acts and up-and-coming performers, with 2018 being no different. This year’s headliner and Grammy-nominated emcee J. Cole closed out the fest each night, performing tracks from his recent record-breaking album, KOD, which was released just last month to rave reviews from critics and fans alike. JMBLYA marked Cole’s only currently announced performance in Texas in 2018, and offered attendees the very first opportunity for fans to hear songs from the new album performed live.Immediately preceding J. Cole’s performance, JMBLYA attendees enjoyed sets from Atlanta rap trio Migos, who performed several hits off their recent chart-topping Culture II album like “Walk It Like I Talk It” and “Narcos”; along with recent lineup additions Young Thug and T.I. with both Atlanta-based rappers performing a plethora of chart-topping hits that kept the energy high all weekend long. Other performers included one of today’s most exciting breakout hip-hop artists Playboi Carti; as well as several leaders in today’s SoundCloud rap scene, including Trippie Redd and Ski Mask The Slump God; Dreamville Records artist, Cozz; Toronto-based emcee, Killy; YouTube star-turned-rapper, Jack Harlow; along with special “Texas Takeover” guests Bun B, Trae Tha Truth and DJ Mr. Rogers. The celebration also saw several special guest performances including Fabolous, Maxo Kream, and ESG.

The food vendor lineup at JMBLYA this year included several exclusive VIP-only food offerings in addition to more than 10 GA food vendors in each city. In Dallas, GA attendees had access to notable local vendors such as Rockn' Rick's All American Cuisine Truck, Lemonade Co., and Eat Jo Dawgs; while Austin featured Southside Pizza, Hands Off My Funnel Cakes and Espadas de Brazil; and Houston included notable vendors like Big Daddy’s, Shawarma Point, and Wholly Cow, among others. VIP ticket-holders also had exclusive access to unique VIP-only food vendors including Tom’s Concessions, Yummy Pizza and Stickdog Artisan Corn Dogs in Dallas; as well as Dickerson’s Smokin Bone’z, Cool Beans and Wagyu Burgers in Austin; and Big Daddy’s, Newk’s Eatery and Gumbo Xpress in Houston.  

The 2018 Festival benefitted its 2018 partners, which included beloved Houston-based rapper Trae Tha Truth's Angel By Nature Foundation, a Houston-based 501(c)3 nonprofit organization which is dedicated to providing hurricane relief to those affected by Hurricane Harvey and improving life for individuals who have been affected by hardship and impoverishment, especially the underserved youth; as well as Grounded in Music, an Austin-based 501(c)3 that works with underprivileged children in grades 4 and up to provide music instruction which would be otherwise absent from their school’s curriculum and connect children to nationally known musicians, opportunities, and scholarships; and Texas Organizing Project Education Fund, a Texas-based 501(c)3 that organizes Black and Latino communities to promote social and economic equality for low to moderate income Texans.

JMBLYA would like to thank various partners who help make the 2018 festival possible, including Whataburger, Red Bull, Tito’s Handmade Vodka, Lone Star, Fresh Empire, Bud Light, Mike’s Hard Lemonade, 93.7 The Beat in Houston and K104-FM in Dallas.For more information and to stay up to date on all JMBLYA news and announcements, including 2019 dates and the full music lineup for next year’s event, please visit the following channels:





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ScoreMore Shows is a Texas-based music promoter that began booking concerts in 2009. ScoreMore Shows has made a name for itself by being a tastemaker, booking acts early in their careers in small clubs that have gone on to headline in arenas and amphitheaters. ScoreMore Shows routes tours through nine markets in the Southwest United States, producing more than 150 club shows per year as well as JMBLYA, Mala Luna Music Festival and its partnership in Neon Desert Music Festival. Please visit for more info.

DJ Hella Yella (58498)

DJ Hella Yella (58498)

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