A true DJ is not made, but is born a lover and connoisseur of  music, and DJ Hella Yella is no  exception to this rule. Born in San  Antonio Texas, DJ Hella Yella remembers music surrounding him in his  home at an early age. He began to dream of becoming a DJ after seeing  the movie “Juice” and watching BET’s “Rap City” and the guest DJ’s that  appeared on the show. After studying the craft and admiring well known  DJ’s such as DJ Jazzy Jeff, DJ Screw, DJ Drama, Kid Capri, FunkMaster  Flex and Big Von, he officially became a DJ in 2004 while attending  Huston-Tillotson University, fulfilling the dream that he had since his  middle school years.

 “When I’m DJ’ing, its  like trying to figure out a puzzle. How am I going to get these people  to have the time of their lives? Then once you figure that out its an  indescribable feeling of achievement.”

 Now christened, “The Yella  Hulk”, DJ Hella Yella has worked hard for his reputation and it shows on  his resume. Since getting his start in 2004, he has released over 100  mixtapes – including projects with Travis Porter, Durrough and Mya – and  his mixtape featuring Wiz Khalifa garnered over 15,000 downloads in  just one day! DJ Hella Yella has been featured on BET’s “106 &  Park”, Music Matters and “The Deal”, WETV’s “Platinum Weddings” and  MTV’s “Room Raiders”. His DJ work has also been highlighted on stage at  numerous SXSW showcases, A3C Music Festival, X-Games, NBA All-Star  Weekend, Super Bowl Weekend, in Ozone Magazine, in numerous music videos   alongside legendary DJs such as DJ Premier, DJ Michael “5000″ Watts,  DJ Drama & DJ Mustard as well as an opening act for T.I., Wiz  Khalifa, Nicki Minaj, Wu-Tang Clan, UGK, Tyga, Big Sean, Kendrick Lamar,  Juicy J, Wale, Big Boi, Schoolboy Q, J. Cole and many more.

“My goal is to become the  go-to guy for central Texas. I want to be what Drama is to Atlanta, what  Big Von is to the Bay, what Bay Bay is to Louisiana, then expand that  regionally, and then nationally.”

Earning numerous accolades  over the years, such as “Club DJ of The Year” from both the Southern  Entertainment Awards and the Austin Chronicle, DJ Hella Yella has come a  long way from his humble beginnings as the go-to DJ on his college  campus. He has fulfilled his childhood dream of becoming of DJ, now  watch him fulfill his goals and take over the world on his wheels of  steel.