Death Row Records — a name that's synonymous with West Coast gangsta rap thanks to legends like Snoop Dogg, Dr. Dre, and Tupac — is now owned by Hasbro. Yes, you read that right. The iconic label is now run by the people who brought us Mr. Potato Head, Monopoly, G.I. Joe, Transformers, My Little Pony, Power Rangers, and countless other childhood joys.
If the acquisition seems totally random to you, here's a breakdown: the toy company purchased Entertainment One, a multimedia company that owns the children franchises Peppa Pig and PJ Masks, for a cold $4 billion earlier this week. eOne also has a music division that bought the Death Row catalog back in 2013 for roughly $280 million after the label was forced to declare bankruptcy in 2006.
“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” Hasbro CEO Brian Goldner said in a statement. Does this mean a Death Row Records-themed Monopoly game or Snoop Dogg-inspired Mr. Potato Head is in our future? We can only hope.
Snoop recently paid tribute to Death Row founder Suge Knight in his new song "Let Bygones Be Bygones."
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